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The Crown
People & Stories
Feature real clients, natural hair journeys, transformation stories, entrepreneurs, creatives, and community leaders. This is where the magazine becomes emotionally compelling.
The digital magazine by Alotta Locs
The Crown Journal
A premium, editorial-driven publication created to celebrate the artistry, business, culture, education, and evolution of natural hair.
Read the Latest IssueOur Purpose
The Vision
The Crown Journal Natural Hair Magazine is a premium, editorial-driven publication created to celebrate the artistry, business, culture, education, and evolution of natural hair.
A trusted editorial platform for the natural hair industry — connecting consumers, beauty professionals, educators, entrepreneurs, brands, and community leaders through storytelling, education, and collaboration.
"We are building a media platform dedicated to the natural hair community, and we're inviting select brands to become founding partners."
— The Editor, The Crown Journal
Editorial Framework
What Makes It Different
Built around five editorial pillars that make The Crown Journal unlike anything else in the natural hair space.
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The Craft
Professional Hair Education
Natural hair care education, loc cultivation, scalp care, maintenance, product knowledge, professional techniques, and expert insight — with a natural bridge into Alotta Locs education and hybrid training programs.
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The Culture
Community & Conversation
Detroit beauty culture, local businesses, community initiatives, collaborations, events, and conversations affecting the natural hair community.
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The Luxe
Beauty, Products & Lifestyle
Curated product features, luxury salon experiences, beauty brands, wellness, fashion, travel, and lifestyle. This is where premium advertisers naturally fit.
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The Future
Business & Innovation
Beauty entrepreneurship, education, technology, sustainability, career development, licensing, salon ownership, and the future of the natural hair industry.
Latest Issues
Vol. 01
Healthy Locs Start With A Healthy Scalp
This issue, we’re highlighting one of the most important foundations of healthy locs: Healthy locs start with a healthy scalp. Beautiful hair doesn’t happen by chance—it begins with consistent care, proper cleansing, scalp health, hydration, and a routine tailored to your unique crown. At Alotta Locs™, we’re committed to helping our clients embrace natural hair through education, expert care, and luxury services designed to promote long-term hair health. Here’s to a month of healthy crowns, confident journeys, and celebrating the beauty of natural hair.
Read Issue
Vol. 02
Every Crown Has A Story
The truth about loc maintenance, debunking myths, and building a healthy hair care routine that works for your lifestyle.
Read IssueNever Miss an Issue
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