More Than Just Locs™ Business Education
Practical business education designed for beauty professionals who are ready to grow beyond the service and build something that lasts.
Beauty education often focuses on what happens in the chair — how to perform the service, perfect the technique, create the look.
But what happens next?
—How do I price my services?
—Should I rent a booth or go independent?
—How do I hire — and lead — a team?
—What does it actually take to open a salon?
The More Than Just Locs™ Business Master Class Series was built to answer those questions — with practical frameworks, real-world application, and education designed specifically for beauty professionals.
Each master class is a standalone module — focused on one business skill, built for immediate application.
01
Each class targets one specific business skill so you can go deep without overwhelm.
02
Take one class or build a full curriculum. The series is designed to grow with you.
03
Every framework is built for real-world use — not theory for theory's sake.
04
All classes are delivered virtually so you can learn on your schedule, from anywhere.
The Curriculum Framework
01
Understand the structures, systems, and decisions that form the backbone of a sustainable beauty business.
02
Build the operational infrastructure that keeps your business running — with or without you in the room.
03
Learn how to hire, lead, and develop a team that reflects your brand and supports your growth.
04
Develop the strategic thinking and revenue models that move your business from survival to scale.
05
Leverage modern tools and artificial intelligence to work smarter and compete in a changing industry.
06
Sharpen the professional skills — communication, presence, and positioning — that elevate your brand.
The Master Class Method
Each class opens with the core business framework — the foundational model you'll apply throughout.
See how the framework applies to real beauty business scenarios, decisions, and challenges.
Complete guided exercises and reflection prompts designed to move you from learning to doing.
Leave each class with a concrete action plan tailored to your specific business situation.
Apply what you've learned directly to your business — with clarity, confidence, and a clear next step.
"Every class is designed to produce one outcome: a beauty professional who knows what to do next."
The Master Class Catalog
Build the foundational business model for a sustainable beauty practice — from pricing and positioning to revenue strategy and business structure.
Topics
$197
Early Bird
Understand the real differences between employment models — legally, financially, and operationally — so you can make the right decision for your business.
Topics
$147
Early Bird
Navigate the transition from independent suite professional to salon owner — with a clear framework for the decisions, systems, and infrastructure required.
Topics
$197
Early Bird
Learn how to recruit, evaluate, and onboard beauty professionals — and build a team culture that reflects your brand and supports your growth.
Topics
$197
Early Bird
Discover how to use artificial intelligence tools to streamline operations, enhance client communication, and grow your beauty business more efficiently.
Topics
$147
Early Bird
Develop the professional presence, communication skills, and brand positioning that distinguish elite beauty professionals in a competitive market.
Topics
$197
Early Bird
What You'll Walk Away With
Understand exactly how your business makes money and where the opportunities are.
Price your services based on value, market position, and business sustainability.
Know which model fits your business — and what it means legally and financially.
Recruit and onboard team members with a repeatable, professional process.
Understand what it actually takes to open and operate a salon.
Use modern tools to work smarter across marketing, communication, and operations.
Leave every class with a concrete next step tailored to your specific business.
Who It's For
Why It Matters
Beauty school teaches you how to do the work. It doesn't teach you how to run the business.
Most beauty professionals learn business the hard way — through expensive mistakes, missed opportunities, and figuring it out alone.
The More Than Just Locs™ Business Master Class Series exists to change that.
The CRAFT → GROWTH Framework
There comes a point in every beauty professional's journey when technical skill alone is no longer enough. You begin asking different questions:
The craft is what brings clients to your chair. The business is what keeps them coming back — and what builds something worth owning.
Beyond the Chair™ is the philosophy at the heart of the More Than Just Locs™ Business Series: that beauty professionals deserve business education as rigorous and intentional as their technical training.
Choose Your Investment
$397
Build your foundational business knowledge — all three classes delivered virtually so you can learn on your schedule, from anywhere.
$497
Prepare for the transition from independent professional to salon owner — three virtual classes you can access anywhere, on your timeline.
Best Value
$797
The complete More Than Just Locs™ Business Master Class experience — all six virtual classes, available on demand so you can learn at your own pace from anywhere.
Want Personalized Guidance?
Our Business Consulting helps you apply the strategy to your specific business.
50-Minute Business Strategy Session
$250
Designed for beauty professionals who need focused guidance around a specific business challenge.
Potential Topics
About the Instructor
Founder & CEO, Alotta Locs™ Luxury Loc Salon
The More Than Just Locs™ Business Series is informed by the realities of building and operating a professional beauty business — from client experience and service delivery to systems, team development, education, operations, and growth. The goal isn't to teach business theory for theory's sake. It's to help beauty professionals develop practical skills they can apply to their own business journey.
You don't have to know everything.
You don't have to own a salon.
You don't have to have a team.
You simply need to identify the next business skill you need to develop.
MORE THAN JUST LOCS™
Learn the business.
Build the infrastructure.
Strengthen the strategy.
Go beyond the chair.
More Than Just Locs™ is a registered trademark of Alotta Locs Hair Suite LLC. All master class content is the intellectual property of Alotta Locs Hair Suite LLC. Unauthorized reproduction or distribution is prohibited.
